Sony lost the Video war back in the 80's when VHS became the commercial consumer standard over Betamax.
So when DVD went high(er) tech they were determined not to lose this one. Toshiba's HD DVD has bitten the dust to Sony's Blu-ray. Along with all the major players, including Wal-Mart, Warner Bros, Walt Disney, 20th Century Fox etc. the industry standard is now Blu-ray.
Some companies (like poor misguided Microsoft) had signed up to produce/use HD DVD, and Toshiba has promised to support the system, but has not said for how long.
However, the victory may be a hollow one. The real winner is probably going to be the Internet download.
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